Samsung loses even more ground to Xiaomi in the Indian smartphone market

Last updated: February 1st, 2022 at 16:21 UTC+01:00

On a global calibration, Samsung sold more smartphones than all of its contest, including Apple and Xiaomi. However, the story is quite different in the earth'due south 2nd-largest smartphone market: Bharat, where Xiaomi continues to reign supreme. The state of affairs was no different in Q4, 2021, according to data obtained by marketplace research firm Counterpoints.

Realme closes in on Xiaomi's atomic number 82 at Samsung's expense

Realme's aggressive product launch strategy seems to accept worked out, as it managed to eat into some of Xiaomi's market share. On the other mitt, Samsung's market place share dropped from twenty% in 2020 to 16% in 2021. Counterpoint Enquiry opines that this is due to Samsung'southward reduced focus on the budget and mid-range segment.

Interestingly enough, Samsung's 2021 palette was quite diverse with a wide range of smartphones bachelor across all imaginable price points. Samsung even beat Xiaomi by launching the most phones in India in 2021, which may have been its undoing.

Samsung continues to dominate the mobile handset market

The situation is quite different when we take into business relationship all mobile handsets. Samsung has the pb over in that location (not a very commanding one, but even so a lead) thanks to its feature phones. It isn't surprising, given that many Chinese OEMs don't sell feature phones in India. Transsion Holdings' iTel emerges from the shadows, too.

Feature phones may exist a dying breed in many markets, but they yet notice takers in India. Even though low-cost (Rs v,000/$seventy) smartphones are somewhat commonplace, many are unable/unwilling to buy one. However, feature phone sales figures are petty more rounding errors compared to smartphones, and so they don't actually mean much.

Although Samsung managed to keep its pb over Vivo, Realme and Oppo in 2021, Xiaomi managed to go further ahead with a six% market share difference compared to last year's 5%. OnePlus sold significantly more than smartphones this fourth dimension around; as did Apple. Smaller players like Tecno and Itel saw increased need, also, as reflected in the "Others" department of the above graph.

Counterpoints Inquiry notes that Samsung sold the virtually 5G-gear up smartphones in Q4, 2021. Demand for its ultra-high-terminate foldables such every bit the Milky way Z Fold three and Galaxy Z Flip three grew past a whopping 388%. It'll be interesting to run into Samsung's strategy for 2022 which could include a lot more 5G-ready smartphones, given that 5G services could roll out at select locations in late 2022.

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